Assessment of the quality level of gasoline trimmers sold in the Orange store in the city of Ryazan

The article presents the results of an assessment of the quality level of gasoline trimmers sold in the Orange store in the city of Ryazan. The competitiveness of each model of gasoline trimmers is calculated as a quality/price ratio. Based on the conducted research, the main recommendations for the Orange store regarding assortment policy have been formulated for each significant indicator of the consumer properties of gasoline trimmers. The recommendations can be used by the heads of the sales department of the Orange store in the case of the introduction of new models with specific technical characteristics into its assortment.