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Use of artificial intelligence in marketing
Journal: Science Journal "NovaInfo" (Vol.143, No. 1)Publication Date: 2024-06-16
Authors : Dmitruk Kristina Nikolaevna; Korzhuk Yana Dmitrievna;
Page : 30-31
Keywords : ARTIFICIAL INTELLIGENCE; BELARUS; NEURAL NETWORK; MARKETING; TECHNOLOGIES;
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Abstract
Artificial intelligence (AI) is a program that can learn, make decisions and improve their skills without human intervention. In order for the program to work correctly, it is given instructions and "teached" by providing examples of the tasks it must perform. Artificial intelligence is becoming an increasingly important tool for optimizing marketing campaigns.
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Last modified: 2024-06-19 15:24:51