Fast Food Kargaşası Üzerine Bir Değerlendirme: Bir Gün Gelecek Herkes Hamburger mi Yiyecek? Does Everyone Will Have to Eat Hamburger One Day? An Overview on Fast Food Caos
Journal: Journal of sociology,Sosyologca (Vol.1, No. 2)Publication Date: 2011-07-01
Authors : H. Nazlı Pişkin;
Page : 237-246
Keywords : Consumption; fast food; hamburger; culinary culture; family; local.;
Abstract
The effects of fast food consumption on the local food culture and food consumption habits in big cities deserves an overview. In the West, the picture of big family meeting around the dinner table was distructed in line with the distruction of the social structure of the family during the industrial revolution. Similar to the social changes that took place in the West, the changes in the working hours as well as the work places, effects of the distruction of the big families, the dissynchronization of the daily routines of the family members, etc. resulted in that the family reunion around the dinner table which is a part of the traditional food consumption habits is realized places other than the home. Furthermore, this has became a readly accepted ordinary event. Within this context, the consumer has the inclination to choose the fast food brands which are offered as the fastest solution and as the just right places for the happy family. According to the simulation theory of Jean Baudrillard, the global food culture is a piece of the system of symulacrs. Following Baudrillard, David Harvey states that the geography of the globe is experienced through the dominant symulacrs in the global food sector. In Turkey, fast food restaurants are about to be the symulacrs of the happy family house. One solution for this can be the revival of the real local food on the family table.
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