Teenagers' Preference for the Aesthetics and Accessories of a Bag

In developing a product, the preferences of the user community must be considered carefully so that new products will always sell well in the market. The society of product users in a region can differ from one region to another in terms of whether or not the population is heterogeneous. This can also affect people's preferences when choosing a product. The conclusions of several studies that have been carried out show that a person's culture affects the level of preference/choice towards the product. The contribution of the handicraft industry to the national GDP was 15.7 percent. Tas women with distinctive materials made manually is one of the craft products that has the opportunity to be developed. Based on the background above, it is necessary to know the preferences of teenagers in choosing fashion products, namely bags. The purpose of this study is to find out what are the preferences of fashion products from teenagers. The method used in this study is the descriptive method. The results of this study were teenagers' preferences for accessories and aesthetics of bags using ethnic materials are 1) accessories: for bag handles is to use rings; The bag cover/opening is uncovered using a zipper lock; Most bag pockets do not have pockets. 2) Aesthetics: 1) For materials, most use a combination of fiber materials with other types of fibers such as ulap doyo with purun or like doyo fiber with jute fiber