The Role of Digital Management in Improving Organizational Innovation in Syrian Companies (Field study- Syriatel Co. for Private Telecommunication)

Digital management is a modern idiom that is considered a result of the advanced digital revolution. It tends to use computation and digitalization to achieve several goals. Furthermore, digital management is critical since it helps organizations to keep up with the latest technologies, improving their activities and performances. However, this study aims to illustrate the impact of digital management on enhancing organizational innovation in Syriatel Co. in Syria, depending on four components of digital management, which are administrative and legislative, technological, human, and security. The descriptive analytical approach was used and a questionnaire was distributed on the study sample, which is 184. The most important findings of the study are that there is a positive impact of the digital management application on improving organizational innovation in Syriatel. Finally, the study recommends modifying the company's laws and improving employees' skills and abilities