Green Marketing in India Challenges and Opportunities

Green marketing has emerged as a notable trend within the industry today. This approach has led to the rebranding and repackaging of existing products to meet eco friendly standards. Additionally, the advent of green marketing firms has enabled companies to jointly market their products along specific environmentally friendly lines. However, this has also led to situations where the environmental attributes of some products are highlighted over others. This discussion delves into the realm of green marketing, examining both the challenges and opportunities it presents for businesses engaged in this practice. It further discusses the reasons behind companies adoption of green marketing strategies and concludes with the observation that green marketing is both increasingly practiced and in demand. Dr. Saurabh Verma | Pushpendra Mourya "Green Marketing in India: Challenges and Opportunities" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-2 , April 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64797.pdf Paper Url: https://www.ijtsrd.com/management/marketing/64797/green-marketing-in-india-challenges-and-opportunities/dr-saurabh-verma