COMPETITIVENESS AND QUALITY OF AGRIFOOD PRODUCTS - KEY FACTORS FOR THE SUCCESS OF EXPORT PROMOTION
Journal: Scientific Papers Series ?Management, Economic Engineering and Rural Development” (Vol.14, No. 3)Publication Date: 2015-04-01
Authors : Aurelia LITVIN; Cornel CO ER;
Page : 147-154
Keywords : agri-food export; competitiveness; quality; promotion;
Abstract
Article reflects the competitiveness and quality management from the perspective of enunciated historical and methodological approaches. They are listed by management functions and show interrelation between quality and profit, thus addressing the economic entity as the core of acting for promotion of exports. Also, we set the calculation of indicators of competitiveness of agri-food exports from the Republic of Moldova and establish the priorities and the necessary conclusions.
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Last modified: 2015-05-28 18:23:53