APPLYING THE STRATEGIC PLANNING APPROACH TO ANALYZE THE REALITY OF THE DOMESTIC TOURISM SECTOR IN RUSSIA IN LIGHT OF THE NEW POLICIES

This article studied and analyzed the reality of the domestic tourism sector in Russia by using the strategic planning approach. First, the current situation of the tourism sector in Russia was studied. Then the concept of domestic tourism and strategic planning was discussed. Then, a group of works and studies by Russian and foreign authors on the reality of the domestic tourism sector and strategic planning were analyzed. Then the environmental profile method was used to identify the internal and external factors affecting the domestic tourism sector and were evaluated based on a group of studies by Russian and foreign authors. A SWOT matrix was created based on the results of the environmental profile method. Based on the intersection of SWOT matrix factor pairs, development strategies for the domestic tourism sector in Russia were formulated. In conclusion, the authors made some recommendations about the measures that the domestic tourism sector needs based on the results, which must be implemented within the proposed strategies. This study can help researchers in literary works and understand the reality of domestic tourism in Russia in light of the new policies and sanctions imposed on Russia.