PRODUCTION MANAGEMENT AND BUSINESS PERFORMANCE IN AGRI-FOOD INDUSTRY FROM IA?I COUNTY-ROMANIA

Solutions and development proposals for agriculture and for increasing of business performance must be sustained by an analysis of the factors involved in agriculture, of the causes which affects the development of agriculture in normal conditions, of the advantages offered by the natural and economical conditions. First of all must be analysed the possibility of agriculture development function of human resources involved in this sector. In establishing the research plan we have in mind the development level of agri-foods units from Romania and in the studied area, Ia?i County, Romania and also the strategic priorities of this domain in the context of creating of new jobs in rural areas. As gathering technique for the information presented in the current paper we utilised the explicative case study, because we wanted a deep and complex investigation at Societatea Agricola Moldova (Moldova Agricultural Society) from Ţigănaşi village, Iaşi County. From the main indicators of the agricultural production were analysed for a period of three consecutive years the physical main production and merchandise production, and from economical indicators were analysed: turnover, added value, revenues, expenses and profit. Based on this system of indicators could be identified organizational structures, activity domains and products at which were recorded an unfavourable dynamics of profitability or a favourable dynamics, but which is not at the level of competitiveness degree requested by the domestic and foreign market, giving the possibility of applying of some measures for increasing of profitability of the whole economical-financial activity at a high level. At the end of the current study the conclusion is that the society have a profitable activity obtaining profit in all three analysed years, respectively 2010, 2011, 2012 resulting that the performance is a synthetic form of expressing the efficiency of the whole economical activity of the firm.