ARTISTIC WAVES: HOW EFFECTIVE IS ART AS A MEDIUM FOR CREATING AWARENESS ABOUT OCEAN POLLUTION?

This study delves into the effectiveness of using art as a medium for promoting awareness about ocean pollution. Through a comprehensive review of existing literature and original survey data collected in New Delhi, the research highlights the critical gap in public knowledge regarding artists and artworks focused on addressing ocean pollution. Despite widespread concern about the harmful impacts of ocean pollution, the survey findings reveal a striking lack of awareness among respondents regarding the role of art in conveying this message. This underscores the need to explore and amplify the potential of artistic interventions in environmental advocacy. Furthermore, by examining case studies such as "Bristol Whales" and "Bridge," which employ recycled materials sourced from the ocean to create compelling narratives, the study illuminates the transformative power of art in building emotional connections and deepening the understanding of complex environmental issues, in this case, ocean pollution. In advocating for increased collaboration between artists, scientists, and policymakers, the research underscores the urgency of leveraging art's communicative prowess to inspire collective action and preserve the fragile ecosystems of our oceans. This study serves as a call to action for harnessing art as a tool for environmental awareness and advocacy in the ongoing fight against ocean pollution.