THE IMPACT OF THE PRINT MEDIA ON VOTER BEHAVIOUR

Print media has long been recognised as a significant influencer of voter behaviour, shaping public opinion through news coverage, editorials and investigative journalism, this paper examines the role of print media in democratic societies, exploring how news papers and magazines impact voter decisions during electoral cycles. The print media not only provides news but also offers interpretations by intellectuals.The print media publish deep analysis of various topics by intellectuals who possess profound knowledge of particular subjects. Through such articles and publications, people gain insights that can influence their thoughts to either support or oppose the government. Through selective reporting and editorial stances, print media can influence voter perceptions and priorities. overall, while the influence of print media has evolved, its role in shaping voter behaviour through information dissemination, agenda setting and opinion formation remains substantial.