USE OF STATISTICAL TOOLS TO STUDY THE CONSUMER PREFERENCE OVER GREEN PRODUCTS

Now a days, people are more concerned with the environment change. Hence, they prefer environment friendly products. The present study is based on the behavior of consumers towards green products. To study this, a primary data set is taken. The data is collected through a questionnaire and the response of consumers of green product is collected to know their preference over the green products. The data is analysed in detail to describe the various statistical methods. The techniques used here are explained in detail. It is required to know the basics of the calculations if one wants to use these tools. From the data it is found that the consumers' preference does depend on many parameters. The tabular and graphical presentation of the data is employed to give the clear picture of the responses. The relationship between two parameters responsible for the preferences of people over green marketing is shown by contingency tables and appropriate hypothesis tests are used to study the relationship between variables. A detailed discussion is done in the paper.