PARTICULARITIES OF COMMUNICATION IN RURAL TOURISM

The social aspect of rural tourism enhances its value as a communicative process because Tourism is an industry with a difference. There is an undeniable exchange between places and people. This exchange is what is meant by communication. Communication happens at many levels (even for one single action), in many different ways, and for most beings, as well as certain machines. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver has understood the sender. Thus, communication is a two- way process. The interaction of the tourist with the places he visits and the people he meets is therefore, a form of communication in which both the visitor and the visited form a communication cycle. A considerable amount of weight age is given to the power of impressions on the mind of a person living in the twenty-first century. One of the most important aspects of rural tourism is the communication of the impressions created in the minds of tourists. These include non-verbal aspects - - sights and sounds communicate a general impression-- and the verbal aspect of communication-- language plays an important role in creating impressions.