BERT-Based Chatbot for Wikifes Promoting Tourism in Fes through Digital Communication

This paper outlines the development and evaluation of an AI chatbot integrated into the Wikifes website to promote tourism in Fes, Morocco. Using BERT for Natural Language Processing and a Deep Q-Network for dialogue management, the chatbot provides realtime, personalized responses to user queries about Fes's landmarks, events, and attractions. Test results showed a response accuracy of 92% and positive user engagement, with an average of 3-5 interactions per session. While users appreciated the chatbot's personalized recommendations, challenges with handling complex queries were identified, pointing to areas for future optimization. The paper concludes with suggestions for improving the chatbot's knowledge base, dialogue management, and language support to further enhance its effectiveness in promoting tourism.