Media and сompetencies: A new perspective on training specialists in mass communications

This study addresses the key challenges in training media education specialists in response to the rapidly evolving media landscape and the increasing role of digital technologies. It aims to provide recommendations for updating educational programs to meet the demands of the modern labor market. The research explores current media trends and identifies the core competencies required by employers, such as technical skills, critical thinking, and content creation. By analyzing educational programs from leading institutions worldwide, the study offers insights into curriculum design, teaching methods, and the integration of practical experience, ultimately aiming to improve media education for future professionals.