ENTERPRISE CAPITAL MANAGEMENT: ORGANIZATIONAL AND ECONOMIC MECHANISM

The purpose of the article is to study the organizational and economic mechanism of enterprise capital management. It is noted that the capital of an enterprise is a collection of various assets that ensure its functioning and development. Own capital, borrowed funds, profits, reserves and other assets play an important role in this process. Effective capital management includes strategic planning, adapting to changes in the business environment and risk management. Only such an integrated approach can ensure sustainable financial success and competitiveness of an enterprise in the market. The conclusion is formulated that effective capital management of an enterprise is based on a set of strategies, processes and tools. The organizational and economic mechanism of capital management includes five main aspects: strategic capital planning, financing, investment, risk management and monitoring and control. To achieve success in each of these aspects, an enterprise must conduct careful planning, effectively select sources of financing, make transparent investments, apply appropriate risk management measures and establish monitoring, control and adaptation systems in this regard. This approach allows you to ensure compliance with the strategic goals of the enterprise and maximize the efficiency of using financial resources. It has also been established that enterprise capital management requires flexibility, efficient resource provision and strategic planning to adapt to changes in the economic environment and maximize the use of capital. The successful implementation of modern technologies and innovative approaches to financial analysis and control is key to ensuring effective capital management and the stability of management processes. At the same time, enterprises must be aware of and consider the risks associated with their finances and business operations based on ground realities, and make appropriate, optimal decisions to manage them. In the future, it is recommended to study the impact of digitalization, environmental and social factors, corporate governance and financial planning of enterprise capital management.