FEATURES OF THE FORMATION OF BUSINESS PROCESSES OF INTERNATIONAL COMPANIES IN THE CONDITIONS OF DIGITAL TRANSFORMATIONS

The article highlights the problems of organizing business processes of international companies in the conditions of digital transformation. It was noted that carefully organized and effectively implemented business processes become a key element of the company's successful activity, aimed at achieving maximum profit and meeting the needs of consumers. Theoretical approaches to defining the concept of “business processes” were characterized and it was determined that it is a sequence of actions and operations performed by the company to achieve its strategic goals and meet the needs of its customers in the international market. The classification of business processes of international companies according to key features was presented and it was emphasized that business processes are an indicator of its success. A structural and logical diagram of digitization of business processes of an international company was built. It was established that modern directions of digital transformation include the introduction of electronic data exchange technology, methods, and tools for analyzing and processing large volumes of data (Big Data), advanced solutions in the field of cloud computing, the use of intelligent technologies (machine learning), and the possibility of applying hybrid approaches. The key factors of digital transformation when building business processes of an enterprise are identified, such as flexibility, openness to innovation and constant adaptation to changes in the international environment. It was concluded that the conditions of digital transformation today provide international companies with unique opportunities to expand markets, increase operational efficiency, and introduce innovative processes. At the same time, these transformations require international companies to constantly monitor and update approaches to organizing and managing business processes.