THE STRATEGY OF INNOVATIVE DEVELOPMENT OF ENTERPRISES: ESSENCE, TYPES AND SEQUENCE OF DEVELOPMENT

Introduction. At the present time, the problem of low efficiency of their economic activity is acute for many enterprises of Ukraine. One of the main ways to solve this problem is to increase the competitiveness of enterprises and their products. In turn, an important tool for ensuring competitive advantages is the implementation of innovative activities. Such implementation is a source of innovative development of companies, which is reflected in the long-term growth of the financial and economic results of the functioning of enterprises as a result of the creation and implementation of innovations in their activities. At the same time, development of measures to ensure innovative development should be preceded by drawing up a strategy for this development. It is necessary that such drawing up is based on scientifically based theoretical and methodological principles. Purpose. The purpose of the study is to elaborate the theoretical and methodological foundations of the formation of a portfolio of strategies for the innovative development of enterprises. Materials and methods. The research materials are: 1) works of scientists devoted to the development of enterprise strategies; 2) survey data of employees of the investigated enterprises. The following scientific methods were used in the research process: theoretical generalization and grouping (when grouping strategies of innovative development of enterprises); modeling (when developing the sequence of formation of a portfolio of innovative development strategies of the enterprise); analysis (when studying the strategies used by enterprises); logical generalization (when formulating conclusions). The results. The essence of the strategy of innovative development of enterprises has been clarified. The existing ways of grouping these strategies have been expanded. The application of various types of innovative development strategies by Ukrainian enterprises is analyzed. The sequence of the process of forming a portfolio of strategies for innovative development of the enterprise has been determined. It is shown that such formation should be based on the application of an optimization approach. This approach will involve finding the best values of key parameters for each method of grouping innovative development strategies. Discussion. Further research requires the construction of a formalized model of the formation of a portfolio of strategies for the innovative development of enterprises.