CHARACTERISTICS AND ROLE OF ACQUIRING IN BUSINESS

Introduction. The article is devoted to the theoretical consideration of non-cash payments as an integral part of modern entrepreneurship. An analysis of statistical data was performed, on the basis of which the importance of the electronic payment system is announced and attention is focused on the sectors where and by whom non-cash payments are used most often to further confirm the relevance of the discussion of the acquiring system. Purpose. The purpose of the research is to conduct an analysis of the reasons for the spread of acquiring in Ukraine from different sides with a retrospective analysis of the impact of these factors on the future, and to investigate the interest of the involved participants in the transactions and illustrate the responsibilities of each party in the transaction and their interaction with each other. Materials and methods. The research materials are: 1) the works of domestic authors who investigate the state of entrepreneurial activity in the field of modern information technologies for the modernization of the production of goods and the provision of services; 2) reports from the National Bank of Ukraine concerning the financial market of Ukraine and non-cash payments; 3) official pages of payment systems, which contain information on the methods of transferring transaction data. During the research, the following scientific methods were used: the method of analysis and synthesis in order to form both a topic and a goal for research; for the purpose of in-depth study of practical literature, the method of content analysis was used; a method of critical analysis for finding undisclosed or incompletely resolved problem aspects. Results. The scientific article reveals the role of cashless electronic transactions: both technological and business. The list of participants involved in the transactions was given, as well as the functions of each of the counterparties were described and their interest in ensuring that payments were confirmed and carried out without errors was considered. The responsibilities of each party in making a payment and their interaction with each other are illustrated. The possible reasons for failure in the cashless purchase scheme on the part of each participant were considered, as well as the possible lost profit due to errors in the system. The proposed option for modernization of the acquiring system will contribute to a greater incentive for investments in financial technologies, strengthening the national economy due to the support of Ukrainian entrepreneurs and increased capabilities of financial institutions. Discussion. In further scientific research, it is proposed to focus attention on the development of interaction programs between entrepreneurship and financial institutions that are directly involved in the acquiring system and to consider possible options for data exchange processes between all participants in the process. This will make it possible to improve the understanding and organization of the interdependence of counterparties.