GENERATION Z ON THE LABOUR MARKET – VALUES. BULGARIAN, POLISH AND UKRAINIAN DIMENSIONS

Introduction. Each group of generations that comes out or works in a specific labor market is characterized by certain preferences and expectations regarding the place, conditions and principles of performing their professional duties. Some of these preferences are universal, applicable to all generations, while others are specific, relevant only to a certain generation that grew up and was brought up in the same environment. The youngest generation now entering the workforce also has its own distinct advantages. Dynamic socio-cultural transformations, increasing public awareness in areas such as ecology, integration and diversity, the development of artificial intelligence, social media, armed conflicts, pandemics, climate threats and even demographic conditions have dramatically changed the expectations and preferences of Generation Z regarding work and professional responsibilities. In addition to these factors, the approach to work is also influenced by the geopolitical situation associated with the place where members of the generation grew up.