MODELS OF FORMING INCLUSIVE FINANCIAL BEHAVIOR OF THE POPULATION

Introduction. Traditional economic theory at the beginning of the 20th century proved unable to fully explain the irrational behavior of economic agents, leading to the emergence of behavioral finance as a new direction in financial science. The foundation of this concept was the study of the influence of psychological, social, cultural, emotional, and other factors on the financial behavior of the population. Over time, theories of behavioral finance were continuously supplemented, forming a new scientific inquiry, namely the identification of effective models for shaping financial behavior. Research on the models for forming inclusive financial behavior of the population plays a decisive role in improving the overall socio-economic structure of society. In the context of globalization and technological innovations, increased inclusivity can significantly enhance the overall productivity of the financial system and contribute to reducing economic and social disparities. Since inclusive financial behavior of the population involves not only access to financial resources but also their effective use, there is a need to distinguish models of inclusive financial behavior that consider a wide range of factors: from macroeconomic conditions to individual consumer characteristics. This will stimulate more active and conscious inclusion of citizens in the financial market and has the potential to enhance financial stability, as well as promote long-term sustainable development at national and international levels. Purpose. The aim of the study is to distinguish models of inclusive financial behavior of the population through the prism of identifying its determinants. Materials and methods. The materials of the study include: 1) statistical data from the State Bureau of Statistics, conjuncture surveys; 2) works of domestic and foreign researchers who study the problems of forming inclusive financial behavior of the population at different jurisdictions. The research utilized methods of scientific cognition including theoretical generalization and grouping (to generalize understanding of inclusive financial behavior, characteristics of models of inclusive financial behavior of the population); formalization, analysis, and synthesis (to identify determinants of inclusive financial behavior of the population); logical generalization of results (formulation of conclusions).