THE ROLE OF ARTIFICIAL INTELLIGENCE IN THE OPTIMIZATION OF BUSINESS PROCESSES AND ITS ECONOMIC IMPACT ON THE ACTIVITIES OF CONSTRUCTION ENTERPRISES

Introduction. In today's rapidly changing business environment, staying ahead of the competition requires constant innovation and agility. One of the most promising technologies for optimizing business processes is artificial intelligence — the imitation of human intelligence in machines that are programmed to learn, reason and perform tasks. AI systems can be trained to recognize patterns, predict outcomes, and make decisions based on data. Businesses in various industries, including finance, construction, healthcare and manufacturing, are investing in artificial intelligence technologies to improve their operations and gain a competitive edge in the marketplace. Purpose. To investigate the role of artificial intelligence in the optimization of business processes and its economic impact on the activities of construction enterprises. Materials and methods. The materials of the research are the works of domestic and foreign authors who conduct scientific and practical research in the field of accounting and analysis, in particular, in relation to the costs of payment of remuneration to the company's employees. During the research, the following scientific methods were used: theoretical generalization and grouping (to determine the advantages of using artificial intelligence); formalization, analysis and synthesis (to create a scheme of methods of using artificial intelligence in construction); logical generalization of results (for formulating conclusions). Results. The article describes the main advantages of using artificial intelligence in business: the ability to improve decisionmaking processes, improve the quality of customer service, optimize work processes and improve business efficiency, data analysis, forecasting and optimization. In addition, the main risks are highlighted: data security, significant investments in infrastructure, model training and system support, application ethics. The importance of the use of AI in various fields, in particular, health care, production, finance, marketing and advertising, and construction, has been determined. The main economic directions of the impact of AI on construction enterprises were studied: automation and productivity improvement, optimization of construction processes, cost reduction and quality improvement, construction quality improvement, safety improvement on construction sites, accident prevention, competitiveness improvement, innovative solutions and new opportunities. The Top 10 companies that occupy leading positions in the field of artificial intelligence in construction are listed: Dusty Robotics, Kwant.ai, Versatile.ai, AirWorks.io, Openspace. ai, Caidio.io, Nyfty.ai, Built Robotics, Procore Technologies, Autodesk Construction Cloud. Examples of companies that successfully implement artificial intelligence tools in the construction industry in partnership with construction enterprises are given. Discussion. In further scientific research, it is proposed to deepen the analysis of the impact of artificial intelligence on the economy of construction enterprises. It has been established that the market size of artificial intelligence in construction will increase in the future.