THE IMPACT OF ARTIFICIAL INTELLIGENCE |TECHNOLOGIES ON THE EFFICIENCY OF ENTERPRISES

Introduction. Artificial intelligence technologies have become essential for businesses to operate more efficiently, facilitating production automation, creating products and services based on digital technologies, and moving all communication activities of an enterprise online, which increases its value. Restructuring business processes requires considering possible opportunities and finding rational business solutions. Objective. The purpose of the article is to study the impact of AI on the efficiency of enterprises by analyzing the AI market and studying the financial performance of individual companies. Materials and methods. The research materials are: 1) works by domestic and foreign authors on the problems of the essence of AI, the impact of AI on enterprise efficiency; 2) the results of the authors' own research on the impact of AI on enterprise efficiency. In the course of the study, the following scientific methods were used: theoretical generalization and grouping, analysis, synthesis, observation, statistical, grouping, systematization, generalization, abstract-logical, monographic, calculation and design method, method of factor, comparative and graphical analysis, and others. The methodological and theoretical basis of the work is based on a systematic approach to the study of the phenomena and processes under investigation, the works of domestic researchers on the analyzed issues, and a logical generalization of the results (formulation of conclusions). Results. The impact of artificial intelligence technologies on the efficiency of enterprises is studied. The growth dynamics of the AI market for 2021–2030 is analyzed. The level of development of the AI market is analyzed and its sectoral structure for 2023 is determined. The geographical structure of the AI market for 2023 is determined. It is investigated that most technologies are used in the field of medicine, finance, production and services, which are actually key industries for the use of AI. It is analyzed that, based on geographical focus, the largest use of AI is in North America, Asia and Europe, which were among the first to introduce the technology. The efficiency of AI technologies is analyzed according to the business area in which they are used and the positive aspects of their use are investigated. It is substantiated that AI not only optimizes processes, saves employees' time and financial resources of companies, but also replaces human labor, which is very relevant today. The impact of AI technologies on the efficiency of enterprises in various industries is presented. The dynamics of revenue from the sales of Netflix and Amazon for 2017–2023 is analyzed. It is found that in the era of technological development, the demand for lowskilled labor can be replaced by AI, because technology performs routine work many times faster than humans. The financial performance of innovative companies that introduced AI at the beginning of their development in 2021 and are still successfully using it today is analyzed to determine the impact of AI on the efficiency of enterprises. It is proved that the use of AI has led to a twofold increase in sales profit, which actually proves the effectiveness of AI. The author's own scheme for introducing AI into a company's business processes has been developed, which is universal for all companies and does not depend on the industry or specifics of activity. It is proved that AI technologies have a positive impact on the activities of enterprises. Conclusions are drawn regarding the impact of artificial intelligence technologies on the efficiency of enterprises. Prospects. The prospect of further deepening the obtained results of the study may be to develop extended recommendations on the impact of artificial intelligence technologies on the efficiency of enterprises.