FEATURES OF THE COMPETITIVENESS MANAGEMENT PROCESS OF THE ENTERPRISE

Introduction. At the current stage of development of the market economy in Ukraine, it is important to ensure a high level of competitiveness of domestic enterprises, which is one of the main conditions for maintaining stable positions of enterprises both on the domestic and foreign markets. The successful operation of enterprises in conditions of competitive struggle involves constant monitoring of the external environment, diagnosis and identification of weak and strong points of the enterprise, as well as the formation of a flexible system of enterprise management for rapid adaptation to the changing external environment.