FORMATION OF ENVIRONMENTAL AND ECONOMIC RELATIONS IN THE INNOVATION ECONOMY

Introduction. Modern ecological and economic relations form a new level of management of the national economy and require significant transformations of management principles to ensure sustainable development. Exhaustion of resources, their irrational use, significant pollution of the environment place new priorities for governments regarding the activation of the use of alternative energy and adoption of innovative solutions. The implementation of innovative approaches in long-term ecological and economic relations will make it possible to activate the potential of new management solutions and rationalize the use of resources at various levels. Accordingly, there is a need to determine the main principles and role of ecological and economic relations and the impact of innovations on their transformation. Goal. The purpose of the study is to reveal conceptual approaches to the formation of ecological and economic relations in the innovative economy, to determine the key principles and characteristics of their impact on ensuring sustainable development. Materials and methods. The materials of the study were the works of domestic and foreign authors who conduct their scientific and practical research in the field of sustainable development, green growth, technological innovations that ensure balanced use of natural resources, and reduction of emissions into the environment. The following scientific methods were used in the research process: theoretical generalization and grouping, formalization, analysis, graphic presentation for visual display of results, logical generalization. The results. The scientific article reveals the main principles of ecological and economic management, taking into account the factor of influence of innovative solutions on the development and adoption of strategic programs to ensure sustainable development. The positive and negative factors of the impact of innovations on ecological and economic relations in modern conditions are determined. The multi-vector influence of innovations on ecological and economic relations and their reverse influence on innovative processes in the field of alternative energy, management decision-making, R&D funding are clarified. Prospects. In further scientific research, it is proposed to focus attention on the use of economic-mathematical tools and regression analysis to determine the influence of specific environmental, economic, and innovative factors on macroeconomic indicators and sustainable development of the world's leading countries.