ORGANIZATION OF STRATEGIC ANALYSIS IN THE ENTERPRISE MANAGEMENT SYSTEM

Introduction. Analytical support for strategic management has a rather complex structure that requires proper organization. In an unstable external environment, analytical information of a strategic nature is constantly changing and supplemented, and therefore its quality significantly depends on the quality of preparatory work on organizing incoming information, designing the rational flow of information through the management system and grouping information at the system output according to the requests of its users. The purpose of the study is to systematize modern scientific approaches to the process of organizing strategic analysis at enterprises and to improve it by specifying the main organizational stages. Materials and methods. The study was based on the systematization of scientific works of domestic scholars and practitioners. The article uses general scientific research methods, in particular, the following: to reveal the essence of the concept of «organization of strategic analysis», dialectical, historical, systemic research and theoretical generalization; the method of comparison is used in analyzing the definitions proposed by various scholars; to distinguish individual organizational stages of strategic analysis, the methods of analysis and synthesis, induction and deduction, analogy, theoretical generalization, grouping were used; graphic techniques were used to build a structural and logical diagram of the organizational process. Results. A structural and logical model of the organizational stages of strategic analysis is proposed, detailing all types of analytical procedures at each stage within four components: problem (subject), methodological, technical, and regulatory. The criteria for choosing a centralized and decentralized form of organization of strategic analysis are substantiated and their advantages and disadvantages are determined. Discussion. Prospects for further research are specification of analytical indicators for conducting strategic analysis at each organizational stage and justification of the choice of analytical research methods, taking into account the specifics of the types of activities of business entities and their size. From a practical point of view, further scientific research may be aimed at developing standardized regulations for the formation of analytical information with an indication of the terms of its formation and responsible executors.