FINTECH AS A DRIVER OF ECONOMIC RECOVERY OF UKRAINE

Introduction. The crisis conditions in which the economy of Ukraine has found itself due to the military aggression of Russia have led to a decline in the entrepreneurial potential of the economy as a whole and the financial market in particular. However, the development of financial technologies and their integration into the financial market have allowed for the maintenance of economic activity in remote conditions and a quick restoration of access to financial services. At the same time, the field of financial technologies (Fintech) remains attractive for investment, which undoubtedly has a positive impact on the economy. From this perspective, Fintech should be considered one of the priority areas, as it allows for the continued functioning of several financial institutions. Therefore, state stimulation of market development and its integration into the global space is necessary. Objective. The aim of the research is to deepen the theoretical and conceptual foundations of Fintech development in the context of stimulating the economic recovery of Ukraine. Materials and Methods. The materials of the study include: 1) regulatory and legal support for regulating the Fintech market; 2) works of domestic and foreign authors that highlight the results of scientific research on the peculiarities of Fintech market development and its impact on the economy; 3) the results of a survey of Fintech companies collected and systematized by the Ukrainian Association of Fintech and Innovative Companies. In the course of the research, general scientific and special methods of scientific cognition were used, in particular: systematization and generalization (during the justification of the need for the development of financial technologies in crisis conditions); grouping and comparison (in the process of assessing quantitative indicators of the areas of application of financial technologies); induction and deduction (in identifying the constraining factors of financial technology market development in Ukraine). Results. The article examines the essential basis of financial technologies and the mechanism of their integration into the financial services market. The transformational impact of financial technologies on financial services and the market as a whole is described, which has led to the formation of a synergistic entity—the Fintech market. An explanation of the impact of financial technologies on the economy is provided through the support of economic activity in the crisis conditions caused by the war in Ukraine. The stimulating and constraining factors of Fintech development in Ukraine have been assessed. The risks inherent in this market have been systematized. Prospects. The prospects for further scientific research may focus on studying the risks of the Fintech market in Ukraine, particularly in the management of cybersecurity, adapting regulatory policy to rapid changes in the financial sector, and developing innovative approaches to attract foreign investments.