PROBLEMS OF THE FORMATION OF COMPETITIVE POSITIONS OF DOMESTIC ENTERPRISES UNDER MARTIAL LAW

The article describes the characteristics of the main obstacles to the formation of competitive positions of Ukrainian enterprises in today's realities, and also offers the author's vision of ways to solve the identified problems. It was discovered that the main problems that Ukrainian business faces during the war are the impossibility of exporting and importing goods, raw and materials through worked out logistics corridors; significant increase in prices for fuel, raw and materials; currency fluctuations, hryvnia devaluation; increasing shortage of personnel on the Ukrainian labour market; high level of uncertainty and riskiness of business; a decrease in the level of income of the population and, as a result, a decrease in solvent demand. Special attention was paid to the shortage of personnel on the domestic labor market and it was found that this problem arose as a result of the mobilization of a large part of the working age population, migration processes (outflow of qualified personnel abroad), unofficial employment of conscripted men due to the fear of being called up for service, burnout of workers and the desire work remotely or as a freelancer. It was noted that the greatest shortage of qualified workforce is observed in the service sector, working and production specialties. Possible ways of solving the identified problems of forming strong competitive positions of Ukrainian enterprises in the conditions of martial law were suggested. The need for state support of enterprises of the military and defense complex, innovative activities of domestic companies, as well as increasing the innovative attractiveness of the state was discovered. It was established that in a state of war, the main moderator of the strategy of survival and containment of the situation in the economy should be the government, which main tasks are to support the Armed Forces of Ukraine at all levels and by all means, as well as the maximum reorganization of all enterprises for military needs and their financing. In order to solve the problem with the shortage of personnel on the labor market, it is necessary to improve and control the system of reservation of employees, create programs to preserve the jobs of mobilized employees, increase the role of work specialties, introduce a strategy for the return of qualified personnel from abroad, their motivation, as well as develop a system ensuring the growth of personnel reserves in the country due to the improvement of the quality of education and the implementation of support programs for young specialists aiming to motivate students to study in Ukraine, ensuring their safety. The results of the study are of practical importance for specialists in the field of economics, who are engaged in the development of strategies to ensure the growth of the competitive positions of enterprises in modern conditions. They will help to better understand the problems that prevent the formation of competitive advantages of domestic enterprises.