NATURAL AND HISTORICAL AND CULTURAL RESOURCES AS A FACTOR OF INFLUENCE ON THE FORMATION OF THE TOURIST SERVICES MARKET OF SLOVAKIA

This article reveals the influence of natural and historical and cultural resources on the formation of the tourist services market in Slovakia. It has been established that this country has a significant number of natural and cultural monuments, including monuments belonging to the UNESCO world heritage. These resources are the basis for the formation of the tourist services market. An analysis of the dynamics of tourist arrivals to Slovakia was also conducted, during which the impact of COVID-19 on the tourism sector was seen. The current state of the tourist services market and the problems that exist at the moment have been studied. Purpose. The purpose of the study allows for the analysis of natural and historical and cultural resources as a factor influencing the formation of the country's tourist services market. Materials and methods. The following research materials were used during the writing of the article: 1) scientific works of domestic and foreign scientists on the subject of this article; 2) statistical data on the arrival of tourists in Slovakia. During the research, the following scientific methods were used: theoretical generalization and grouping (to characterize the components of the tourist services market of Slovakia), analysis and synthesis (to build a connection between natural and historical and cultural resources and the market of tourist services of Slovakia), logical generalization of the results (formulation of conclusions). Results. The scientific article reveals the influence of natural and historical and cultural resources on the formation of the market of tourist services in Slovakia. Discussion. In further scientific research it is proposed to focus attention on the assessment of natural and historical and cultural resources, which will make it possible to understand how they contribute to the attraction of tourists and how they shape the tourist market. It will also make it possible to understand what existing and possible problems may hinder the development of the tourist market.