METHODS OF DETERMINING COLLECTIVE ADVANTAGES OF ELECTORAL RESEARCH

In the work, collective preferences are considered in the context of electoral preferences of voters in the process of voting for certain political parties to the Verkhovna Rada. A survey of a certain stratum of voters, namely students of various courses of one of Kyiv's educational institutions, was conducted on the eve of the elections to the Verkhovna Rada. On the example of collected empirical data, it is shown how in practice it is possible to form profiles of voter preferences using the primary processing of statistical data. As a result, a preference function was built based on such average indicators as the mean value, mode, median.