INTERNATIONAL EXPERIENCE IN IMPLEMENTING INNOVATIVE STRATEGIES IN THE RESTAURANT INDUSTRY

Introduction. The restaurant business, as a part of the hospitality economy, is characterized by high growth dynamics and rapid changes in the way of providing services. In this regard, the introduction of innovative technologies becomes an important factor affecting the competitiveness of restaurant business enterprises. The main goals of restaurants turning to innovation include the desire to improve service quality, optimize service processes and increase customer satisfaction. Innova- tion helps businesses adapt to market needs, offer unique services, and improve customer experience. Examples of successful application of innovative approaches in the restaurant business include the use of artificial intelligence for data analysis, the introduction of cashless payments and the use of VR/AR technologies to improve customer interaction. The experience of implementing innovative solutions in Ukraine and abroad shows that successful enterprises actively use global achievements in the field of technology, adapting them to local conditions. This applies not only to large chains, but also to small restaurants that, thanks to innovation, can occupy their niche and become more competitive. To ensure success and competitiveness, restaurant enterprises need to constantly improve existing service products and actively introduce new ones. This requires not only the use of modern technologies, but also the development of innovative approaches to the organization of services and forms of service Purpose. The purpose of the study is to analyze the impact of innovative technologies on the development of the restaurant industry, in particular on the process of attracting young consumers and increasing the competitiveness of enterprises in the field of restaurant industry. The research involves the study of technical and technological innovations, interactive solutions and robotics used in restaurants in different countries. Also, the goal is to evaluate the economic effectiveness of the introduction of the latest technologies to optimize production and logistics processes, improve the quality of service and interaction with customers, taking into account the growing role of digital conveniences for generation Y.