THEORETICAL BASIS OF STRATEGIC MANAGEMENT OF SERVICE SECTOR ENTERPRISES

Introduction. The problem of organizing strategic management at enterprises is one of the key issues in modern economic practice. To date, almost no domestic enterprise has a full-fledged, integral system of strategic management, which includes proven technological schemes for the development, implementation and control of strategic plans. Despite this, as evidenced by research, many business leaders and senior management personnel are aware of the need to create such systems to ensure effective achievement of long-term goals and adaptation to a changing external environment. However, the lack of a clear methodology and infrastructure for strategic management leads to difficulties in their implementation, which limits the potential of enterprises in achieving sustainable development and competitive advantages.