ORGANIZATIONAL ASPECTS OF ACCOUNTING THE COSTS OF MARKETING ACTIVITIES OF ENTERPRISES

Introduction. The article is devoted to the study of organizational aspects of cost accounting of marketing activities of enterprises. It examines modern approaches to the effective organization of accounting, as well as the importance of developing documents to ensure transparency and reliability of information about expenses. An analysis of the main aspects that affect the organization of cost accounting in the field of marketing, as well as their importance for effective management of the enterprise, was carried out. Particular attention is paid to practices that allow optimizing the processes of documenting accounting and cost management. Purpose. The purpose of the study is to evaluate the organization of documentary support for accounting of costs of marketing activities by studying approaches to the standardization of compiling these documents.