PECULIARITIES OF INTERNATIONAL MARKETPLACES IN THE CONTEXT OF DIGITAL TRANSFORMATION OF GLOBAL TRADE

Introduction. The article examines the peculiarities of marketplaces as modern e-commerce platforms. The study of marketplaces is extremely relevant in the context of the digital transformation of the global economy, as they play a key role in the development of e-commerce, providing convenience of transactions for businesses and consumers. Studying the structural characteristics, principles of organisation and impact of marketplaces on international trade helps to optimise business processes and increase the competitiveness of companies in the digital era.