IMPLEMENTATION OF DIGITAL TECHNOLOGIES IN THE HOTEL INDUSTRY OF UKRAINE: LESSONS FROM INTERNATIONAL EXPERIENCE

Introduction. In the hotel business, digital technologies offer many opportunities to improve customer service and optimize facility management: automated booking room reservation, payment processing, inventory control, security, and more. This creates new prospects for competitiveness, implementation and control of business processes in general. Digital transformation is not only about the introduction of new technologies, it is also about rethinking the hotel business to optimize target audience satisfaction and efficiency