SOCIAL MEDIA MARKETING (SMM) AS A KEY FACTOR IN SHAPING AN ORGANIZATION’S BRAND IDENTITY

Journal: International scientific journal "Internauka." Series: "Economic Sciences" (Vol.2, No. 92)

Publication Date: 2024-12-31

Authors : Mozghova Halyna; Zaika Olha; Bolotna Oksana; Ilina Viktoriia;

Page : 45-57

Keywords : organization’s image; branding; social media marketing; SMM promotion strategy; social media marketing tools;

Source : Download Find it from : Google Scholar

Abstract

Introduction. In today's rapidly digitalizing environment, social media has become not only the main channel of interaction between businesses and their audiences, but also a powerful tool for building a positive image of an organization on the Internet.

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SOCIAL MEDIA MARKETING (SMM) AS A KEY FACTOR IN SHAPING AN ORGANIZATION’S BRAND IDENTITY

Abstract

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