Factors Influencing Career Choices Among First-Year Students: Focus on Hospitality and Tourism Management

The study aims to investigate how first-year students select a career in the hospitality and tourism industry. As the industry is growing globally, it is important to know students' motivation, perception, and career expectations to create development plans in alignment with their goals. It is surveyed using the Likert scale, which investigates the factors that have significant influence, such as personal interest, family, industry growth, and education. The result shed the foundation for designing an individualized career development plan to encourage students' academic progress while contributing towards their prepared future in hospitality and tourism management.