GREEN HOTEL RESEARCH EVALUATION: A BIBLIOMETRIC ANALYSIS

Hotels implementing green initiatives are favorably perceived by tourists, emphasizing the role of sustainability in attracting guests, despite higher costs due to eco-friendly features. While green hotels effectively reduce energy consumption and waste, academic research on their impact remains limited. This bibliometric study advances understanding of the factors influencing customeractions and intentions toward green hotels, offering insights into their preferences. Using the Scopus database up to 2024, the study employed VOS Viewer and R to analyze citation