MAIN DIRECTIONS OF INNOVATIVE ACTIVITY OF CONSTRUCTION ENTERPRISES

Introduction. In the current conditions of globalization and technological revolution, the construction industry is undergoing signifi cant changes that require rethinking traditional approaches to the organization of production processes. The growth of requirements for quality, environmental friendliness, and energy eff iciency of construction projects necessitates the implementation of innovative solutions at all stages of the project life cycle. Innovative activity is becoming not just a competitive advantage, but a prerequisite for the successful development of construction enterprises. However, the lack of a comprehensive approach to the classifi cation of innovation areas in construction hinders the eff ective implementation of innovation strategies.