ANALYSIS OF THE MARKET COMPETITIVE ENVIRONMENT AND COMPETITIVENESS OF TELECOMMUNICATIONS COMPANIES IN UKRAINE

The article presents a comprehensive analysis of the competitive environment in the telecommunications market and assesses the competitiveness of key companies operating within it. The study explores major factors infl uencing industry dynamics, including technological advancement, regulatory policy, and the strategies of market players. Key directions for enhancing the competitiveness of telecommunications companies in a highly competitive market environment are identifi ed.