ANALYSIS AND EVALUATION OF THE EFFECTIVENESS OF INVESTMENT STRATEGIES IN ELECTORAL CAMPAIGNS

Modern electoral campaigns are complex socio- political processes that require substantial fi nancial resources and structured allocation methods. This study presents an approach to analyzing investment strategies used during electoral races at various levels. Several classifi cation schemes are examined, and a framework for evaluating their eff ectiveness is proposed, based on data from campaigns in Europe, Asia, and North America during the 2024 election cycle. Particular a* ention is given to digital tools and innovative methods of voter engagement. Statistical data is used to assess the performance of the implemented strategies, with consideration of ethical, legal, and socio- economic factors. The study off ers recommendations for optimizing investment strategies in electoral processes, accounting for these factors, and outlines directions for future research on this topic.