SUCCESSFUL CASES OF GAMIFICATION IN BUSINESS

This article explores the nature, mechanisms and outcomes of gamification implementation in modern business. It reviews theoretical foundations such as the Self-Determination Theory, Fogg Behavior Model, Octalysis Framework and the concept of flow. The paper provides a detailed analysis of successful cases including Nike+, Duolingo, Starbucks Rewards, Cisco Black Belt Academy and KFC Japan — focusing on their development history, strategic context, and business results. Practical recommendations, implementation challenges and emerging trends of gamification in 2025 are also discussed. The study relies on academic literature, corporate data and behavioral models, offering actionable insights into applying gamification across various industries.