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A REVIEW OF TRENDS IN THE AUTOMATION OF ADVERTISING PROCESSES ON MARKETPLACES WITH AN EMPHASIS ON THINKAD’S AI SOLUTIONS
Journal: International Scientific Journal "Internauka" (Vol.1, No. 174)Publication Date: 2025-07-31
Authors : Balan Dmytro;
Page : 57-63
Keywords : AI automation; marketplaces; ThinkAd; goal-based bidding; day-parting; first-party data; ACoS; CPC;
Source : Download Find it from : Google Scholar
Abstract
This paper covers the history and current trends in the automation of advertising workflow within marketplaces through AI solutions provided by the ThinkAd platform. The study shall attempt to detail drivers that have prompted a transition from manual bidding to intelligent autopilots. It also tries to present comparative analyses regarding the functionalities of leading AI services and empirical assessments of their effectiveness via real-world case studies.
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Last modified: 2025-08-25 04:59:18