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CONTENT MARKETING AS A DRIVER OF CONSUMER ENGAGEMENT: SPECIFICS AND KPI IN E-COMMERCE
Journal: International scientific journal "Internauka." Series: "Economic Sciences" (Vol.1, No. 94)Publication Date: 2025-02-28
Authors : Derbenova Yana;
Page : 72-78
Keywords : marketing strategy; content marketing; sales funnel; KPI; customer behaviour;
Source : Download Find it from : Google Scholar
Abstract
Achieving competitiveness in both domestic and foreign markets, amidst dynamic changes in consumer motivations and technologies that influence society, companies must implement relevant content marketing strategies
that clearly meet the requirements of the time.
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Last modified: 2025-08-27 17:36:09