Share Your Research, Maximize Your Social Impacts
SPECIFICITY OF PR IN FOOD BRAND MARKETING
Journal: International scientific journal "Internauka." Series: "Economic Sciences" (Vol.1, No. 94)Publication Date: 2025-02-28
Authors : Tkachuk Svitlana;
Page : 87-92
Keywords : PR; PR in the food industry; PR of food brands; marketing; marketing of food brands; socially responsible marketing; storytelling;
Source : Download Find it from : Google Scholar
Abstract
Public relations are extremely important for food industry enterprises. Although PR does not bring results as quickly as advertising, this tool has a gradual, soft and natural impact on the brand image and is of great strategic importance in marketing. It is important to form a brand identity in the eyes of consumers, as well as to establish positive relationships
with all contact audiences.
Other Latest Articles
- DIGITAL MARKETING TOOLS FOR TELECOMMUNICATIONS COMPANIES
- CONTENT MARKETING AS A DRIVER OF CONSUMER ENGAGEMENT: SPECIFICS AND KPI IN E-COMMERCE
- FACTORS OF FORMATION AND REALIZATION OF ENERGY SAVING POTENTIAL IN ENTERPRISES IN THE CONDITIONS OF EUROPEAN INTEGRATION
- ORGANIZATIONAL ASPECTS OF FORMING A FINANCIAL AND ECONOMIC SECURITY SYSTEM FOR BUSINESS ENTITIES
- ORGANIZATIONAL ASPECTS OF FORMING A FINANCIAL AND ECONOMIC SECURITY SYSTEM FOR BUSINESS ENTITIES
Last modified: 2025-08-27 17:37:14