The role of the marketing complex in the formed logistics system of enterprise

The article establishes the interrelation between the marketing mix and the enterprise's logistics system. It examines theoretical approaches to the definition of the term "logistics system" and outlines its key characteristics. Logistics, as an integrated organizational and economic system, ensures effective flow management aimed at meeting consumer needs with minimal costs. Its efficiency largely depends on coordinated interaction with marketing, which generates demand and defines customer service parameters.