Digitalization and technological transformation as a response to modern global challenges and the path to forming sustainable competitive advantages of national enterprises

The article examines the impact of digitalization and technological advancements of modern science on the competitiveness of national enterprises. In addition, it considers the ways through which enterprises can achieve more sustainable competitive advantages both within the national economy and beyond. The relevance of the study lies in the need for a broader exploration of strategies for gaining stable competitive advantages under current conditions through the use of advanced technologies. In the context of globalization, more countries and their enterprises are introducing modern technologies, seeing in them significant opportunities. For Ukraine, this issue is particularly urgent: given the current challenges facing the country and its enterprises, the adoption of new technologies is not only a way to achieve resilience but also an essential condition for survival. The main purpose of the article is to analyze the opportunities and provide practical recommendations regarding the use of modern technologies in the activities of national enterprises.