Application of artificial intelligence in business process management: transition trends from point management solutions to system transformation

Models of artificial intelligence integration into business processes (‘AI as a tool', ‘AI as a partner', ‘AI as a driver') have been studied. It has been proven that artificial intelligence is not only a tool for automation, but also a driver of digital transformation, providing new decision-making logic, business process optimisation and personalisation of the customer experience. Cases of AI integration into the business processes of leading companies (Amazon, Coca Cola, Siemens, Netflix, Unilever, Microsoft) were analysed, and global practices were analysed that indicate a transition from point solutions to systemic transformation. The study revealed a clear trend towards the integration of AI into the intelligent automation of business processes in order to create end-to-end autonomous processes – production, logistics, marketing, etc. Generative artificial intelligence models are used as a tool for creating effective prompts for managing and optimising business processes, automating individual operations such as corporate chatbots, customer segmentation, supply chain optimisation, warehouse robotics management, energy cost savings, etc.