Internet of Things in Marketing

The Internet of things IoT basically describes the billions of physical devices all around the globe that are connected to the Internet, which gather and share data. IoT devices could be smartphones, laptops, tablets, computers, smart TVs, vehicles, smart home appliances, door locks, wearable devices like smartwatches, heart and blood pressure monitors. These devices use sensors and actuators to collect and exchange data from their environments with each other devices through the Internet. IoT provides an opportunity to improve a product or marketing strategy, while simultaneously enhancing customer experience and providing a unique approach. It enables marketers to create totally different experiences in bridging the digital and physical world. This paper helps you to understand the concept of Internet of things IoT and its role in marketing. Matthew N. O. Sadiku | Janet O. Sadiku "Internet of Things in Marketing" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-10 | Issue-1 , February 2026, URL: https://www.ijtsrd.com/papers/ijtsrd100064.pdf Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/100064/internet-of-things-in-marketing/matthew-n-o-sadiku