Analysis and evaluation of market opportunities pharmaceutical enterprises

The article reviews the current state of pharmaceutical industry of Ukraine, in terms of pharmaceutical sales. The problems of competitiveness Ukrainian producers and opportunities for further development of the pharmaceutical market of Ukraine given the unstable situation in the country. Thesis there is determined the main subjects of the pharmaceutical market and the impact of their activities on modern economic laws. The factors that led to the reduction in the size of the pharmaceutical market, namely the annexation of the Crimea, a large-scale armed conflict in the east and the withdrawal of the Russian Federation for its producers not controlled territory.